Bushra Guenoun

I am a doctoral student in Organizational Behavior at Harvard Business School. I study what makes experts effective in interactions with those seeking their expertise. My dissertation examines how experts (e.g., doctors, lawyers, and leadership coaches) navigate a fundamental challenge: conveying their expertise while making room for seekers to shape how it is applied. I combine large-scale field data, experiments, and computational text analysis to examine how experts’ responses to this challenge affect expert selection and interaction quality.

My work has been accepted at Journal of Applied Psychology and Nature Human Behaviour and is under revision at Management Science. My dissertation was also selected as a finalist in the 2026 Organization Science/INFORMS Dissertation Proposal Competition.

I developed the warmthcompetence R package with Julian Zlatev to help researchers assess perceptions of warmth and competence in natural language.