Bushra Guenoun

I am a doctoral student in Organizational Behavior at Harvard Business School. My research examines how people use signals to anticipate and shape the distribution of influence in professional relationships.

I study signals both before and during interaction. Before interactions begin, I examine how professionals present themselves and how others describe and endorse them. In this work, I introduce agency-granting: a form of self-presentation through which professionals signal that others will have meaningful influence over how an interaction unfolds. During interactions, I examine how people make others’ perspectives more consequential in real time, particularly in the face of asymmetries in expertise or status.

My work combines field data, experiments, and computational text analysis. I also developed the warmthcompetence R package with Julian Zlatev to help researchers assess perceptions of warmth and competence in natural language.