Bushra Guenoun

I am a doctoral student in Organizational Behavior at Harvard Business School. My research examines how professionals enact expertise with those who seek it, focusing on how the seeker's role is anticipated and negotiated in professional interactions.

Before interactions begin, I study how professionals' self-presentations shape seekers' expectations about the role they will play. During interactions, I examine how that role is negotiated in real time. In my dissertation, I introduce agency-granting, defined as the extent to which professionals position those seeking their expertise as having meaningful influence over how interactions unfold.

My work combines field data, experiments, and computational text analysis. I also developed the warmthcompetence R package with Julian Zlatev to help researchers assess perceptions of warmth and competence in natural language.